Language
- English
- 中文版

The candy industry has good prospects for development, and the market has great potential for development.

2024-04-22

Candy, refers to sugar, glucose syrup or maltose as the main raw material, add fat, milk, colloid, nuts, spices, food coloring and other auxiliary materials to make sweet food-candy manufacturing, as well as pulp, powder or block cocoa, cocoa butter, cocoa butter, sugar, dairy products as the main raw material processing into chocolate and chocolate products production activities. As one of the traditional two pillar snack industries in China, the candy industry has maintained rapid growth and its potential market share has been expanding. China's candy industry has always considered the prospect attractive. In the past five years, China's candy market has maintained an annual growth rate of 8%-12%. In 2015, the scale of China's candy industry has reached 123.149 billion yuan.

Types of candy

Source: Public Information, Prospective Industry Research Institute.

Candy Production in China

According to statistics from the "Candy Industry Market Demand Forecast and Investment Strategic Planning Analysis Report" released by the Prospective Industry Research Institute, China's candy output reached 444900 tons in 2018, an increase of 1.44 year-on-year. From the annual point of view, China's candy production in 2017 was 3.3137 million tons, an increase of 0.74 percent over the same period last year. From 2014-2016, the growth rate of China's candy production slowed down, and China's candy production exceeded 3 million tons in 2014-2017.

From January to December 2017, the top ten provinces and cities in China ranked Fujian, Guangdong, Hunan, Shandong, Hubei, Henan, Shanghai, Sichuan, Anhui and Jiangxi respectively. Among them, Fujian Province ranked first, with an output of 808100 tons in 2017, ranking first in the country. In 2017, there were 11 provinces and cities with a candy output of more than 100000 tons, namely, the whole ten and Jiangsu Province.

January-December 2017 National Candy Production Ranking

Data source: Prospective Industry Research Institute.

Domestic candy market competition plate

At present, the domestic candy market is mainly divided into two main competitive sectors: foreign brand products and Chinese local brand products.

From this point of view, my country's local brands are even worse than foreign brands. They still hold the right to speak in the candy market and have absolute advantages.

However, according to the current market trend of the domestic candy industry, the concentration is not high. Whether it is a famous brand with high recognition or a small and medium-sized low-end brand that mainly meets the vast majority of the population, it is difficult to occupy more than 15% of the whole industry. Even if foreign brands add up, the total output value does not exceed 3 billion yuan. On the other hand, if you look at a certain type, such as jelly, the concentration of big brands is very high.

Judging from the feedback from the market, the consumption trend of hard candy has obviously declined, while others such as fruit candy and functional candy are generally popular, indicating that people's tastes have changed with the change of life concept. this undoubtedly points out the direction for candy manufacturers: to do what they like, enterprises should pay attention to meeting the needs of consumers through product innovation.

China's candy market has great potential for development

The competition of domestic candy enterprises mainly stays at the price level, and the development of new fields is obviously not enough compared with foreign capital. The phenomenon of product homogeneity has seriously hindered the competition between domestic candy companies and foreign brands, making their profits far less than foreign brands, and the main battlefield of domestic brands has also been forced to sink to the second and third tier markets.

It is worth noting that the global annual per capita consumption of candy is about 3kg, while my country is only 0.7kg. Therefore, my country's candy market has huge development potential. The breakthrough of domestic enterprises should focus on the upgrading of products, constantly introduce new products, and constantly enrich the variety of products.

With the continuous development of my country's candy industry and the intensification of the layout of foreign brands, the competition in my country's candy market is becoming more and more fierce, and the candy industry has a good development prospect.

However, my country's candy industry still has a series of problems such as single product types, vague identification labels, lagging marketing models, and highly homogenized products. Industry insiders say that the development of the candy industry needs to achieve "five", that is, diversified varieties and types, and marketing. The model is refined, the sales channel is diversified, the identification label is standardized, and the packaging form is personalized.